Conrad Realtors
bRAND REFRESH • print marketing materials
Conrad Realtors
brand refresh
print marketing materials
Conrad Realtors is a family-owned realtor group established in 1963 with a rich heritage and presence in their local beach town community.
Need: To create a brand refresh accompanied by a wide range of marketing materials. They wanted to keep the heart of the logo the same, while updating their overall look from heavy and dark to bright, beachy and welcoming.
Solution: Since the main logo carries a lot of recognition for them in their community, we didn’t alter the house and text of the logo. We did simplify by removing some website text and overall brightened their signature red to a vibrant red that had much more life, and added in some warm gray tones.
They needed an overall look that reflected their family-history spanning 5+ decades and surf heritage. We focused on bright coastal imagery and vintage-inspired fonts with a modern update for a fresh look. We also created some additional sub-marks featuring the 1963 to bring a sense of that heritage into their brand.
