LUX Technology Group
LUX Technology Group, Inc., offers a complete product line of high quality LED lighting solutions. As their first "creative" employee, I created and oversaw all branding and marketing materials from conception to production. This includes a complete website that I single-handedly built, specification sheets for all products, branding identity sheet, product packaging, a complete product catalog, sales presentations, in-house materials, brochures, and more.
LED lighting specifications requires an extreme attention to detail. Such technical information can be difficult to layout in a clear and concise manner, but I believe I managed to make it accessible, all while making it look good and communicate a high-quality brand.