A logo communicates who you are.
Don't underestimate a great logo. A logo should communicate the name of your company, while simultaneously invoking certain feelings and perceptions by the font type, treatment, colors, and use of any icons or imagery. All elements should work together seamlessly and communicate a unified message that you want to portray. The process can be daunting, but it should also be fun and rewarding. Below is a bit about the process and factors to keep in mind.
1. the logo
First things first: your logo. Maybe you love what you have. Maybe you need a few professional tweaks. Or maybe you need something brand new. I'll meet you wherever you're at.
After we create a mood board to make sure we are going for the right “feel” of your brand and targeting your ideal customer, next up is the logos. I will create 3-5 different concepts to start. From there you get 3 rounds of combining, tweaking, altering until we get to the final logo.
2. the branding
Your overall brand and what you communicate goes beyond the logo. Think colors, textures, patterns - all of it works together to create a strong impression that will be uniquely yours. Once we solidify the logo, next up will be the branding sheet. This is where we get to explore color palettes, textures, patterns, and other graphical elements you can use throughout your website, collateral, and more.
3. the assets
Alright we've nailed down your brand look! Woohoo! You're lookin good. Now it's time to get the word out there so other people notice too! The list of possibilities is endless. My services range from full websites and digital assets to print collateral materials (business cards, letterhead, brochures, flyers, booklets).
Whether you need a full website or some eye-catching banner images, I got you covered. The platforms I build with are easy to use so you can do the maintenance and updating yourself if needed. Once created, I'll show you the ropes, or I'm available to update monthly as needed.
Getting print quotes and figuring out papers and print methods can be a headache. If I design it, leave it to me to do the heavy lifting and get something delivered to your door. Just let me know budget and I'll give you the options that fit your needs best.
Interested in a brand package?